Spotless Polska

How we built a B2B sales foundation from scratch in 5 weeks.

In 5 weeks we built the Spotless Polska brand from scratch: from the domain to the first B2B campaigns. The client received a ready sales foundation: brand, website, mailbox and a database of about 1,000 companies. First send in the PV farms segment: 144 companies, 4 interested.

Figures from the campaign panel, as of September 2026.

Challenge

Marcin was entering the market with chemical-free photovoltaic panel cleaning. He had the technology (Mansser Osmo, working from the ground up to 20 m), but no brand, website, price list or references. He needed to test demand, not a pretty company presentation.

Solution on a timeline

1. Week 1

   Brand description, sales arguments, ideal customer profile, marketing plan. Domain, mailbox, mailbox reputation warm-up. Logo and business card.

2. Week 3

   Campaign launch in the 3 best segments: PV farms, car dealerships, warehouses. Flyer ready.

3. Week 5

   Pilot analysis and summary.

Results

• · In total: 743 emails to 385 companies, 38 replies (9.9%), 4 quote requests.
• · PV farms: 144 companies, 278 emails, 11 replies, 4 interested companies.
• · Database of about 1,000 companies.
• · 4 ready segment campaigns.

What we learned

The client asked for two emails (first contact and a reminder after 7 days) instead of AGAPE's standard three. PV farms responded best and delivered most of the quote requests.